Hendri Wigunah

Hendri Wigunah

Startup Founder & Millenial Entrepreneur

How Peloton made sweat addictive enough to IPO – TechCrunch

It makes lazy people like me work out. That’s the genius of the Peloton bicycle. All you have to do is velcro on the shoes and you’re trapped. You’ve eliminated choice and you will exercise. Through a succession of savvy product design choice I’ll break down here, Peloton removes the friction to getting fit. It’s the… Continue reading

This game uses troll tactics to teach critical thinking – TechCrunch

The best medicine against online disinformation is an informed society that’s thinking critically. The problem is there are no shortcuts to universal education. Enter Finnish Public Broadcasting Company, Yle, which is hoping to harness the engagement power of gamification to accelerate awareness and understanding of troll tactics and help more people spot malicious internet fakes…. Continue reading

Digging into the Roblox growth strategy – TechCrunch

Could Roblox create a new entertainment and communication category, something it calls “human co-experience”? When it was a small startup, few observers would have believed in that future. But after 15 years — as told in the origin story of our Roblox EC-1 — the company has accumulated 90 million users and a new $150… Continue reading