Hendri Wigunah

Hendri Wigunah

Startup Founder & Millenial Entrepreneur

Will the 2020s be online advertising’s holistic decade? – TechCrunch

Todd Dipaola founded inMarket to bring the performance and accountability of digital advertising to offline brands. With less than two months left in the decade, advertising is again entering a new phase of rapid expansion with customer experience front and center. The explosion of data and identity management, combined with technical advancements in real-time signal… Continue reading

Twitter makes its political ad ban official – TechCrunch

The ban on political ads announced by Twitter two weeks ago has come into effect, and the rules are surprisingly simple — perhaps too simple. No political content as they define it may be promoted; candidates, parties, governments or officials, PACs and certain political nonprofit groups are banned from promoting content altogether. The idea intended… Continue reading

Sir Martin Sorrell’s Silicon Valley charm offensive – TechCrunch

Sir Martin Sorrell is the kind of founder people in Silicon Valley most prize. He has enjoyed huge success, having built the world’s biggest advertising conglomerate over 32 years (WPP). He’s also out for revenge. Soon after WPP’s board began investigating an “allegation of misconduct” in the spring of last year — it later asked… Continue reading